Case study Sports & Hospitality Guest In Barcelona · 2024

Guest In — ticketing and hospitality, unified for the America's Cup Barcelona 2024.

A complete digital ecosystem — back-end, website and mobile apps — for right holders, sponsors and guests. One platform, three audiences, premium hospitality delivered at scale.

Guest In · America's CupVIP · Sponsor

Race Day · Final

Sat 19 Oct · 14:30 · Barcelona

VenueHospitality Pavilion

ZoneSky Lounge

Guests4 of 4

Hosted bySponsor Group

1 single ecosystem covering ticketing, hospitality and access control.

Client: Guest In (America's Cup Barcelona 2024)
Industry: Sports & Hospitality
Year: 2024
Practice: Digital Transformation

iThe Challenge

Three audiences, one unforgettable event, zero friction.

Guest In needed a comprehensive digital platform to manage ticketing and guest experiences at high-profile sporting events, including the America's Cup Barcelona 2024.

The system had to serve right holders, sponsors and guests — ensuring seamless operations, premium hospitality, and measurable value creation across every touchpoint.

iiThe Solution

A complete tech ecosystem — built end to end.

Loyaltio developed Guest In's entire technological ecosystem, including back-end infrastructure, website, and mobile apps — designed around the distinct needs of every stakeholder.

Right holders

Operations & real-time data.

Dedicated tools to control operations, gather attendance data, and reduce administrative complexity across the event.

Branded hospitality.

Manage hospitality programs, invite guests, and deliver branded, personalized, measurable experiences end to end.

Guests

Frictionless access.

Apps and portals for easy ticketing, personalized information, and effortless venue and event access.

01

Robust, scalable back-end

Registrations, ticketing, access management and integrations — all running on infrastructure built to handle peak event traffic.
02

Right-holder operational control

Dashboards and tools to monitor operations and gather real-time attendance and engagement data.
03

Sponsor hospitality programs

Branded experiences, guest invitations, and measurable value creation across the lifetime of an event.
04

Guest-facing apps and portals

Personalized journeys from ticket issuance to event access — frictionless, mobile-first.

iii — Impact at the event

A new standard for guest experience at major international sporting events.

unified ecosystem covering ticketing, hospitality and access

stakeholder groups served by purpose-built tools

2024

platform live throughout the America's Cup Barcelona

∞

reusable for future high-profile sporting events

ivThe Outcome

From ticket issuance to event access — one seamless journey.

The platform played a central role during the America's Cup Barcelona 2024, enabling right holders to optimize operations and gain visibility on attendance, sponsors to elevate their hospitality programs with branded and measurable guest interactions, and guests to enjoy an intuitive end-to-end experience.

By integrating ticketing and hospitality into a single ecosystem, Loyaltio delivered a solution that strengthened relationships between event organizers, sponsors, and fans — while setting a new standard for guest experience at major international sports events.

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